First and Last Name

Email

What is your business name?

Brand Vision:

I want my business to be: 

In 1 year I want my business to be:

In 5 years I want my business to be:

I want to grow a team like:

My 2025/2026 Goals Are:

Brand Values:

I want my business to stand for.. 

I believe in...

Brand Voice/How I want my brand to appear.

Key nouns that describe your brand:

Example: Inspiration, Freedom, Professional, etc.

Are there specific colors or tones you absolutely want or do not want to see in your brand?

Close your eyes and envision your brand being world-known. How would you describe it? Retro, Minimalist, Timeless, trendy etc. 

Brand Vibe:

List out some key phrases 

The brand should be...

The brand should not be...

Dream Client

Who are they:

What is their profession:

How much do they make: 

What’s keeping them up at night (pain points): 

What do they truly desire:

What do you want your dream client to DO when they come to your website or social media accounts? Top priority & lowest priority.

What are some brands in your field that you look up to?

Do you have any freebies?

What email marketing platform do you use?

What are your programs? List out each program title, a small description, what it includes & pricing

Do you want your pricing displayed on the website?

Will your programs be linked to an application?

Do you have testimonials? If so, do you want just text, images, or video capability?

Anything else that I should know about your business when designing your website?